DESIGN AT A CROSSROADS

This was a tailor-made antidote to the events of the previous post: An inspiring and thought-provoking article by Cameron Koczon on how "design" is shaping up to experience an era of unprecedented influence on business products and communications, if not life itself. But only if the design community meets the challenges therein.

The key is to elevate the design process to the level of a company or product's very DNA.

It's a fascinating article that ought to be a cover story on Business Week.